This morning I was stunned as I looked at the makeup wall at my local pharmacy. My makeup foundation of choice is "L’Oréal Paris True Match". As I looked up during my shopping I saw an amazing banner for the display (shown below). Doing research on L’Oréal yielded that this was not by accident or just a gimmick. I found that the diversity shown in the banner is part of a planned campaign. "The campaign stars transgender, cisgender, plus-size, straight-size, white, nonwhite, light-skinned and dark-skinned celebrities, models and Internet personalities." Thank you L’Oréal for the visibility/inclusion.
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By: CORDELIA TAI
January 9th, 2017
L’Oréal Paris True Match Foundation
A truly inclusive foundation range teamed with a truly inclusive ad campaign? From a big-name brand? The future is now, y’all. Watch the minute-long spot [above]... Hats off to L’Oréal Paris.
I wish I had seen this yesterday. About two hours ago I stopped at my local drugstore to restock (foundation, blush, eyeliner, eye shadow and mascara) and bought all Maybelline products. I would have supported L'Oreal if I knew what you show above.
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