This may add a little insight into now anxious Fort Lauderdale was to get the "Southern Comfort Convention". I will write more about SCC later next week. So far it has been fun.
Fort Lauderdale has the only Convention and Visitor Bureau in the United States with a department specifically designed to target the LGBTQ community's needs. In 2014, the city commissioned the first-ever survey of transgender travelers in North America in order to meet LGBTQ needs through marketing efforts, such as traveling likes, hotel preferences, and other needs geared to meet the trans community's needs.
Moreover, the Convention and Visitor Bureau of Greater Fort Lauderdale came up with an ad campaign called “Where Happy Meets Go Lucky” that features authentic transgender models, as well as a webpage specifically designed for transgender travelers and tourists.
“We are thrilled to bring our conference to such a welcoming, progressive, and beautiful destination for our 25th year,” said Lexi Dee, president of the Southern Comfort Conference, in a release. “I look forward to our conference and partnership growing over the next three years with the help and dedication of the Greater Fort Lauderdale Convention & Visitors Bureau, which has led the way for the trans community and helps to deliver an authentic and welcoming experience for transgender visitors.”