Friday, May 19, 2023

K-pop Stars Lead Luxury Brand Genderless Trend

My Note:  What is K-Pop? Korean popular music, or K-pop, is a popular genre of music originating from South Korea. K-pop songs contain many musical influences, such as hip-hop, electronic dance, jazz, and rock, performed by groups featuring anywhere from four to 21 members. Genderless fashion and androgynous styling are quickly becoming more widely accepted and celebrated in K-pop. Wikipedia. 


By Ahn Sung-mi

Published : Apr 26, 2019


BTS has never been afraid to
experiment with various styles,
and RM, in particular, has never
 shied away from lace or skirts.

From the runway to retail, catchphrases like “genderless,” “gender-fluid,” “unisex” and “androgynous” have been sweeping the fashion scene over the past few years.

Louis Vuitton, Chanel, Gucci and other major luxury fashion houses are no exceptions. From unisex collections to mixed male and female catwalks, high-end labels are more and more embracing a blur of the masculine-feminine divide.

And on this frontier, K-pop male stars -- known for rocking makeup, perfectly groomed styles and the polished pretty-boy look -- are leading luxury labels’ gender-bending movement. From gender-neutral fragrance to handbags, sparkling jewelry and women’s jackets, these stars are not only heading the advertisement campaigns, but sporting the fashion in daily life.

For luxury brands seeking to tap into the coveted millennial market for a new source of profit, it’s a smart and natural decision to seize on the widening influence of K-pop. Whatever these stars wear causes pieces to sell out the moment they put it on, inspiring men and women both to dress like these stars.

Wang Yibo
 Chinese actor actor, dancer, singer, rapper
dressing in Chanel from head-to-toe

“With the genderless trend hitting the fashion industry, brands are rolling out lines of apparel that are not limited to a specific gender,” a fashion industry source told Kpop Herald on condition of anonymity. “Against this nonbinary trend, K-pop male idols’ aesthetic, metrosexual image matches well with what luxury brands are aiming for. They can easily pull off clothes that are sometimes too bold or colorful, or outfits largely considered womenswear with ease, while exuding edginess.”

In the article from the Korean Hearld are many more K-pop male idols wearing luxury brands.  They are falling in love with defying gender stereotypes.  [See more of the photos of these beautiful men.]    

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