As Sears circles the drain and a comeback is becoming less likely, I want to state again how much the Sears Winter, Summer Catalog and Holiday Wish Book meant to this country kid. It arrived and I would study every page of the women's, petite and shoe section. Lingerie mysteries were unveiled and there was always an outfit I wanted to wear; dreamed about owning.
|Lantor's! South Boston VA |
Since 1906, 3 generations of Lantor’s
have worked hard as a first class retailer
of fine ladies clothing.
I learned how lingerie was sized, how heel heights were measured / looked and about coordinating colors. I would play a game where as I scanned every page, pick one item then go the next page; repeat. Hours of entertainment ensued.
A memory of days gone - Thank you Sears for being a part of my tender years and providing a visual fashion outlet where none existed.
|The 1956 fall/winter Sears catalog showing women's clothing.|
History.com - When the Sears Catalog Sold Everything from Houses to Hubcaps.
The catalog was the Amazon.com of its time—packaged in hundreds of pages.