According to surveys in Europe and the United States, pink is the color most often associated with charm, politeness, sensitivity, tenderness, sweetness, childhood, femininity and the romantic. However according to Wikipedia a shift to this being a girly color happened the 1930s and 40s. In the 1920s, some groups had been describing pink as a masculine color, an equivalent of the red that was considered to be for men, but lighter for boys. But stores nonetheless found that people were increasingly choosing to buy pink for girls, and blue for boys, until this became an accepted norm in the 1940s.
Color as a marketing tool is well entrenched today. Colors that are traditionally considered feminine colors or that appeal most strongly to women can be good choices for marketing messages, websites, and designs targeting women. So the question that needs to be answered, what is the feminine color of choice?
Talbots had a 50% off site wide July 4th. Forget hot dogs and fireworks - time to shop. I found the teal sweater above that day and ordered. It is called the "Dolman-Sleeve V-Back Sweater" and I purchased the green (teal) shown above. The official color - "Rainforest Green".
|A Boston Proper Teal|
Square Neck Top
So, according to a 1964 Color and Gender study, women favored blue-green (aka turquoise) more than men favored it. This same study found that "76% of women preferred cool colors" and turquoise is a mix of the two cool colors blue and green. Turquoise colors include aquamarine, aqua, cerulean, teal, and ultramarine.
Jacci Howard Bear did make an interesting observation on the blog "Lifewire" discussing "These Are the Colors Women Love Most":
There are no hard and fast rules about which colors are feminine or masculine or gender-neutral. Because colors come in many tints and shades, someone may love a light powder blue but strongly dislike a deep navy blue, so a preference for the color blue doesn't mean that every shade of blue is universally appropriate. However, some generalizations are possible.
What is your favorite color? I have really come to like teal/turquoise and this is typically a color that I wear only as Rhonda. A feminine differential.