A longtime American wardrobe staple is in danger of extinction
Blue jeans are increasingly going out of style, and even industry heavyweights like Levi's and Gap are taking notice.
My Note: Stop the presses! (Do they do that any more?)
My current employer (retail) allows leggings with the caveat that the top must fall below the seat of the legging; think tunic. I believe this to be a flattering look for the over 30 generation not exercising at the gym.
However what I am seeing is more and more yoga pants and legging being worn; some flatter, some not so.
The Business Insider article continues - And longtime industry leader Gap isn't all about jeans anymore.
The company is investing heavily in its Athleta activewear business, reports Sapna Maheshwari at Buzzfeed.
"My generation grew up wearing jeans — jeans are just a part of our life, and it still is, Athleta executive Nancy Green told Buzzfeed. "But this generation is growing up in yoga pants and activewear. So I think it’s just going to be bigger and bigger and bigger for the future."
As young consumers grow up, it's likely they'll continue to wear leggings and activewear instead of jeans.
Lululemon is one store,at my local mall, I have watch expand twice in the last few years. It deals almost exclusively in exercise wear and tights/leggings. There is a message there.
What do you think? When would you wear legging - if at all?