Several Saturday ago I had some time to kill between getting my hair done and heading to an evening wine tasting. With my hair done I felt good about how I looked and upon entering the mall immediately felt drawn to do some serious looking/shopping.
After a wonderful stop at Talbots and finding several item that I adored, a calm sense of accomplishment came over me. No buyers remorse yet and as I carried my multicolored very feminine shopping bag to the car, I ask why this sense of accomplishment?
I long ago accepted the premise that there is a strong feminine component to my personality. In some ways this allows me to understand some of the fundamentals of being what I am (inner-self) and how I relate to many female activities. i.e. I have a sensitive nature; in some situations I am less dominant; and love to shop.
Psychology Today in an article written by Steve Taylor Ph.D. noted that "Men Don't Like Shopping and (Most) Women Do - These are the origins of our attitudes toward shopping."
For hundreds of thousands of years, until around 8,000 B.C.E., all human beings lived as hunter-gatherers — that is, they survived by hunting wild animals (the man’s job) and foraging for wild plants, nuts, fruits, and vegetables (the woman’s job). I learned a lot of surprising things about the "hunter-gatherer" lifestyle in my research. Interestingly, women were the main breadwinners in hunter-gatherer groups. Anthropologists estimate that women’s gathering provided around 80-90 percent of the groups' food...
And this brings us back to shopping — because these instincts may show themselves in our shopping habits. When most women shop, they are in more of a 'gathering' mode — browsing from tree to tree (or shop to shop), looking for ripe and nutritious fruit. They spend a lot of time examining the food, checking its freshness and edibility, and they discard quite a lot of it. At the end of the trip, they return home laden with a wide variety of food stuffs (or shopping bags).
In 2009, anthropologists Kruger and Byker found very clear similarities between modern men and women's shopping habits and our hunter-gatherer past. They found that women were more inclined to spend extended time browsing around shopping malls, while men more inclined to buy what they needed and then leave straight away.*
A very interesting concept - So my successful gathering trip a few weeks back has historical justification. That is my story.....
*Daniel Kruger and Dreyson Byker. 2009. "Evolved Foraging Psychology Underlies Sex Differences in Shopping Experiences and Behaviors." Journal of Social, Evolutionary, and Cultural Psychology, vol. 3, no. 4, pp. 315-327.