|Match the Boots with the prices below|
The pricing of women's fashions is so arbitrary it makes me wonder if the prices are not set by some dart-board approach of what the market will bear. “Charge what the market will bear.” Think about that answer for a second. What does it mean? Are we not the market?
The underlying sentiment is positively spot-on. We [merchandisers] should set prices based on what our customers are willing to pay, not based on our costs. However, what is “the market” and how much “will it bear”? (from Indeed: What is “What the Market Will Bear”
We are rabid consumers of female fashion and I am always looking for something fashionable without overwhelming my perceived budget. Only several times have I succumbed to "designer pricing" for something of a special occasion dress, shoes, or purse. The "sale" and "half-price" tag is typically my starting place. Plus, I try to avoid emotional purchases, often returning to the store or shopping cart after I have waited an hour or day.
The booties above all seem similar and I do have the least expensive, Amazon Soda Ankle Booties. This style looks great with jeans, pants, and for the true fashion rebels, dresses. See my post on "Ankle Boots With Skinny Jeans"
Which one is your favorite? Have fun guessing the pricing.
Nine West - Tobin Dress Booties (on sale 1/2 off 74.50)