It was cold in South Florida last weekend! Ok, cool, but it was 58 degrees last Saturday morning. I can feel the eye rolls through the internet screen. Oh, but don't feel sorry for me because we all pretend winter when that happens and break out our sweaters.
|H&M's Genderless Offering|
According to the Campfire Capital site: Gender is a hot topic in the broader culture and retailers are tapping into the phenomenon with their own definitions of gender, through unisex, gender-neutral and androgynous lines.
For example, last year, way ahead of unisex catching on in the U.S., U.K. store Selfridges opened a pop-up retail experience called “Agender,” featuring sexless mannequins in clothes by Gareth Pugh and Haider Ackermann. It was a bold move, but mostly a marketing experiment [ploy]. As fashion writer Katherine Whitehorn pointed out in the Guardian, ordinary pants, shirts or sweaters are all genderless already.
Just to push the envelope a little this past weekend, I grabbed my Polo Flag sweater (unmistakable boat neck), skinny girl jeans and white slip on shoes. Would there be a reaction? The morning was breakfast out, a trip to my mall's Macy's, and a weeks shopping at the market later that afternoon.
No one cared, and, as far as I could see, no one noticed. I would love to say this was just an androgynous look, but there was a bit more to it than that. A very normal day in spite of the "bitter cold".
A South Florida weather update: Tomorrow, March 5, the high temperature is expected to be 91 degrees. Back to the shorts and t-shirt.