If the name Jenna Lyons seems vaguely familiar here is why:
MS Magazine 4/13/2011
The sweet J. Crew ad I celebrated last week has ignited a “pink scare,” with socially conservative commentators outrageously upset. The ad features a mother– J.Crew’s creative director, Jenna Lyons–and her son delighting in one another’s company on a Saturday afternoon by painting their toenails hot pink (and thereby selling J. Crew’s Essie nail polish). The ad doesn’t make much fanfare of the nail painting and is fairly inconspicuous. As Melissa Wardy, founder of Pigtail Pals- Redfine Girly, comments on Good Morning America‘s coverage of the gendered hoopla:
"The camera has to zoom in SO much on the toes to make the news story, you completely lose sight of the delightful moment between loving, doting mother and happy, beautiful son."